Where I Work

• Owned the overarching marketing and growth framework for a regional arts and education institution, directly aligning multi-channel campaign rollouts with seasonal enrollment, donor acquisition, and community engagement targets. • Conceptualized, scripted, filmed, and edited end-to-end promotional video assets and dynamic short-form media for social channels, web portals, and major program launches, producing 10–15 pieces per month. • Re-engineered the digital platform architecture across WordPress into conversion-optimized, video-integrated landing pages to maximize user acquisition and engagement loops. • Authored and produced end-to-end campaign copy, email nurture flows, and promotional collateral across paid, organic, and direct-to-community channels.

• Built and executed the foundational technical SEO and programmatic content roadmap for a national in-home veterinary marketplace, driving an 87% increase in user acquisition and a 15% lift in profit over 3 months. • Designed and produced end-to-end full-funnel marketing campaigns, combining over 300 clinical pet health articles, targeted Meta and Google Ads, and segmented email nurture flows to capture and retain pet owners. • Architected a comprehensive veterinary knowledge base, concepting and editing performance-focused video assets for paid channels and landing pages to elevate brand authority. • Implemented advanced GEO and AEO strategies alongside GA4 and Ahrefs analytics, securing 97% generative and answer-engine search visibility across AI-driven channels.

• Built and executed the foundational technical SEO and programmatic content roadmap for a national in-home veterinary marketplace, driving an 87% increase in user acquisition and a 15% lift in profit over 3 months. • Designed and produced end-to-end full-funnel marketing campaigns, combining over 300 clinical pet health articles, targeted Meta and Google Ads, and segmented email nurture flows to capture and retain pet owners. • Architected a comprehensive veterinary knowledge base, concepting and editing performance-focused video assets for paid channels and landing pages to elevate brand authority. • Implemented advanced GEO and AEO strategies alongside GA4 and Ahrefs analytics, securing 97% generative and answer-engine search visibility across AI-driven channels.

• Stocks.News (Editor-in-Chief & SEO Strategist): Unified disparate arms of the content operation under a single coherent search and editorial strategy, scaling organic traffic to 150,000 monthly visits. • edX (Content Strategist & Writer): Developed high-authority educational content and SEO-optimized messaging to support course discovery, enrollment funnels, and organic search reach for online learning programs. • Pinnacle Advertising (SEO Strategist & Content Writer): Engineered end-to-end landing page search strategies across client portfolios, driving a 35% average lift in organic traffic. • Berklee College of Music (SEO Strategist & Editor): Developed a targeted, intent-focused SEO and editorial framework that captured 16 Google Featured Snippets within 60 days. • Grammarly (Content Writer & Strategist): Authored high-authority, long-form educational articles simplifying complex English grammar and language concepts for international learners. • Portrait Displays (Content Writer & Industry Researcher): Conducted deep-market research and authored comprehensive, multi- thousand-word industry analysis documents to support B2B positioning.

• Scaled organic search traffic from 60K to 700K monthly visits (19% MoM growth) for a Fortune 500-backed tech platform using advanced intent modeling and scalable content architecture. • Optimized core web metrics, slashing sitewide bounce rate from 32% to 6% and driving a 6% conversion rate via data-driven UX improvements and behavioral personalization. • Managed a distributed network of 30+ freelance contributors and technical agencies, upholding rigorous engineering/brand standards and seamless production workflows. • Scripted and produced a 10-part product video explainer series to streamline user onboarding and simplify complex consumer tech/ insurance options.

• Built organic acquisition and marketing operations from scratch for an enterprise B2B greentech SaaS startup. Produced 130+ performance media assets, including 80 product videos and 56 audio pieces. • Drove $365K in direct organic ARR and developed the core customer testimonial framework that successfully supported a $19M Series A funding round. • Engineered automated lifecycle email campaigns that maintained a 65% open rate and a 30% click-through rate (CTR).

• Built organic acquisition and marketing operations from scratch for an enterprise B2B greentech SaaS startup. Produced 130+ performance media assets, including 80 product videos and 56 audio pieces. • Drove $365K in direct organic ARR and developed the core customer testimonial framework that successfully supported a $19M Series A funding round. • Engineered automated lifecycle email campaigns that maintained a 65% open rate and a 30% click-through rate (CTR).