The work

Full‑funnel campaigns directed end to end — positioning, editorial calendar, SEO, email flows, paid social creative, and the video, writing, and photography that fill them. Each one below ties creative output to a business result: traffic, revenue, conversion, or funding.

Explainer videos, product overviews, broadcast news segments, and paid social ad creative — scripted, shot, and edited in‑house. Includes daily TV and radio news production at KGO and Cumulus Media, plus the full video library built for Glacier Grid / Therma during a $19M Series A.

SEO content writing, B2B whitepapers, case studies, technical documentation, landing page copy, and long‑form explainers. The Assurance IQ program grew annual traffic from 60K to 700K across 650+ articles; SEO work for Berklee College of Music earned 16 featured snippets in two months.

Podcast production, talk radio, and marketing audio — booking, recording, mixing, and editing. Two years producing seven shows at KGO 810, KSFO, and KNBR, including four minutes of news every half hour and interviews with Ralph Nader, W. Kamau Bell, and Bill Burr.

Event, portrait, product, and documentary photography shot on location across the Bay Area — stills that feed the same campaigns as the video and written work, from field shoots for greentech clients to editorial portraits and live music coverage.