Research → Produce → Automate → Distribute → Measure
How it
How it
gets made
A repeatable pipeline, not a pile of one‑offs. Humans on judgment and craft, machines on the repetitive middle.
01SEMrush · Ahrefs · GSC · Google Trends
Research & strategy
Audience, search demand, competitive gaps. Every piece starts with a reason to exist.
02Video · Audio · Long-form · Copy
Produce in any format
Scripts, articles, video, podcasts — shot, cut, mixed, and edited in-house or with a managed freelance bench.
03LLM workflows · templates · QA checks
AI & automation
AI-assisted drafting, research, and repurposing; automated QA, briefs, and publishing so people spend time on judgment.
04Hubspot · Salesforce · email · social
Distribute
SEO, email flows, social, and product surfaces — one story, cut for every channel.
05GA · dashboards · content audits
Measure & refresh
Traffic, conversion, engagement, bounce. Refresh what works; kill what doesn't.
What it produces
700Kmonthly visits, one program
30+freelancers managed
6%conversion rate
82.5%engagement on refreshed content