Campaigns
Full‑funnel campaigns directed end to end. Each one ties creative output to a business result: traffic, revenue, conversion, or funding.
Built the marketing department from scratch: brand narrative, explainer video library, fundraising audio, email journeys, and customer flows that carried the company through its raise.
View campaignA Fortune 500 content engine with 30+ freelance contributors and agencies, brand and legal compliance, SEO governance, and a refresh cycle that rebuilt underperforming pages instead of replacing them.
View campaignEditor‑in‑Chief for a daily financial publication: coverage strategy, contributor bench, publishing automation, and a search program built around recurring market demand.
View campaignContent and SEO strategy for a global music institution — topic architecture, page rewrites, and structured content aimed at the questions prospective students actually search.
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