Fortune 500 content program

The role

• Scaled organic search traffic from 60K to 700K monthly visits (19% MoM growth) for a Fortune 500-backed tech platform using advanced intent modeling and scalable content architecture. • Optimized core web metrics, slashing sitewide bounce rate from 32% to 6% and driving a 6% conversion rate via data-driven UX improvements and behavioral personalization. • Managed a distributed network of 30+ freelance contributors and technical agencies, upholding rigorous engineering/brand standards and seamless production workflows. • Scripted and produced a 10-part product video explainer series to streamline user onboarding and simplify complex consumer tech/ insurance options.