Campaigns / Glacier Grid / Therma · 2020 — 2022
Series A launch campaign
Built the marketing department from scratch: brand narrative, explainer video library, fundraising audio, email journeys, and customer flows that carried the company through its raise.
$19MSeries A supported
$365Kdirect organic ARR
130+media assets
The role
• Built organic acquisition and marketing operations from scratch for an enterprise B2B greentech SaaS startup. Produced 130+ performance media assets, including 80 product videos and 56 audio pieces. • Drove $365K in direct organic ARR and developed the core customer testimonial framework that successfully supported a $19M Series A funding round. • Engineered automated lifecycle email campaigns that maintained a 65% open rate and a 30% click-through rate (CTR).
